10.10.10 ends 10-day wicked problem exercise with good start after brainstorm event

By: InnovatioNews Friday February 27, 2015 0 comments Tags: 10.10.10, Brad Feld, Breakaway Group, Denver, Esther Dyson, Tom Higley


10.10.10 logoDENVER - Ten CEOs who spent the past 10 days working on 10 "wicked" problems in health care announced Thursday they will continue to pursue solutions to the problems, adding that 10 days to solve a thorny problem was not enough time but did result in a good start.

The 10.10.10 first-time event, originated by Denver serial entrepreneur Tom Higley, aimed to challenge successful entrepreneurs to use their expertise to create a viable solution and a successful company around one of the wicked problems, which included Alzheimer's, childhood obesity and antibiotic resistance.

The event, which ran from Feb. 16-26, ended Thursday with a concluding program at McNichols Civic Center Building featuring remarks by Higley and the CEOs describing the progress made toward addressing the problems.

"As we all know, 10 days is not long enough to validate an idea or determine if it would work," said CEO Joy Randels, quoted today in a Denver Post story. "It's like the appetizer of a seven-course meal."

The CEOs said they would continue to ponder the problems and possible solutions as they returned to their businesses and organizations, according to the Post story by Tamara Chuang.

Organizations involved in 10.10.10 included Kaiser Permanente Colorado, the California HealthCare Foundation, Rose Community Foundation, Breakaway Group, venture capitalist Esther Dyson and Boulder entrepreneur Brad Feld.

The 10 participating CEOs were:

·      Frank Ricotta, Denver, managing partner of BurstIQ

·      Maurice Herbelin, Sacramento, former UnitedHealthGroup medical director

·      Joy Randels, Bradenton, Fla., founder and CEO of New Market Partner accelerator

·      Monique Giggy, Palo Alto, co-founder and president of mobile golf app Swing By Swing Golf

·      Zackary Lewis, Denver, founder of Liquid Compass

·      Lizelle van Vuuren, Denver, founder and CEO of Effectively

·      Craig Misrach, San Diego, founder and CEO of Freedom Meditech

·      Kelly O'Neill Dwight, Denver, president of KMD Consulting Services

·      Cheryl Kellond, Boulder, co-founder and CEO of Bia Sport

·      Lincoln Powers, Billings, founder and CEO of Rocky Mountain Technology Group

To read an archived InnovatioNews story on the event, visit here.

About the Author: InnovatioNews

InnovatioNews is an online news magazine spotlighting innovative companies, products and people in Colorado. Launched in June of 2012, the site is the recipient of multiple awards.