Techstars' class of 2013 gets chance to pitch for funds at Demo Day attended by four founders

By: Steve Friday August 9, 2013 0 comments Tags: AdsNative, Boulder, Brad Feld, Brandfolder, David Brown, David Cohen, Demo Day, Elihuu, Given Goods, Good April, Jared Polis, Kato, Luke Beatty, Prediculous, Shopventory, Snowshoe, TechStars

By Steve Porter


BOULDER - Ten startup companies "from Oakland to Paris" made their pitch for investor funding Thursday during Techstars Boulder's Demo Day, but one lucky company was touched by gold just before the event at the Boulder Theater.

GoodApril, a company that helps its customers "make tax planning effortless," according to its CEO, Benny Joseph, was purchased by Intuit earlier this week, Luke Beatty, Techstars' manager, announced during the event.

All 10 companies represented the latest class of 2013 at Techstars Boulder, which was founded in 2006 and now has similar mentor-driven startup accelerators in Chicago, New York, Boston, Seattle, Austin and London.

Techstars' four founders - David Cohen, David Brown, Brad Feld and Jared Polis - shared the stage during the event and reminisced about the creation of the accelerator and how far it has come in seven years.

"We're trying to do this around the world," said Polis, now a U.S. Congressman from Colorado. "What started as a Boulder incubation project has turned into a worldwide movement of mentor-accelerated innovation."

In addition to GoodApril, companies presenting Thursday included:

  • Snowshoe - A company whose product turns a smartphone into an authentication layer for the Internet of Things.

  • Shopventory - Inventory management and business intelligence for mobile payments users.

  • Elihuu - A company whose mission is to "connect designers with the right manufacturer in a perfect match," according to CEO Dorian Ferlauto.

  • - An open platform for social applications letting developers add custom social features to their apps in hours instead of weeks.

  •  Given Goods - A specialty retailer that enables shoppers to purchase goods that give a portion of proceeds to good causes.

  • Prediculous - Fantasy sports company that builds games for all fans, not just fanatics.

  • Kato - A communication platform that brings email and other messaging services into one manageable service.

  • AdsNative - A company that offers an ad-server for native advertising content for publications and other users.

  • Brandfolder - Offers brand management services that make sure a company's brand is represented accurately to the world.

Following their presentations, the companies and investors adjourned to a private meeting to discuss funding possibilities.TechStars logo

Techstars is considered one of the top startup accelerators in the world, and less than 1 percent of the companies that apply for the program are accepted.

According to its website, of the 223 companies that have come through the program, 181 are still active and 20 have been acquired. The average funding for each Techstars graduate company is $1.49 million.

For more information, visit

Click here to view the Techstars event photo gallery.

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