Thursday December 11, 2014 0 comments
DENVER - SpotXchange, a trusted platform for video advertising, announced the appointment of Randy Cooke as VP of programmatic TV.
Cooke, who has more than 10 years of television industry experience, will guide SpotXchange's expansion into the TV market, serving as an advocate for the linear TV business in programmatic discussions while working to introduce industry-wide operational efficiencies through the eventual building of a holistic video solution for traditional TV and digital video companies, SpotXchange said.
Cooke most recently served as VP of research at NCC Media, a leading ad sales, marketing and technology organization that represents cable, satellite and telco operators in every U.S. market.
'More than anything, the discussion around programmatic TV needs a narrative arc that starts with the industry challenges programmatic can mitigate and ends with a vision of a future predicated on the television industry's embrace of programmatic as an essential tactic, not a strategy," Cooke said.
"I'm excited to be leading that conversation for SpotXchange and look forward to partnering closely with operators to develop a 'TV first' strategy for bringing linear into the programmatic space."