Wednesday January 8, 2014 0 commentsBOULDER - NeoMedia Technologies Inc. (OTC BB: NEOM), a pioneer in global mobile barcode management solutions, announced it has partnered with Wendy's restaurants to become its exclusive provider for Quick Response (QR) code services as part of Wendy's-created promotional activities.
Wendy's will use NeoMedia's NeoSphere product for its QR campaigns on a go-forward basis, NeoMedia said. The company said NeoSphere provides "an easy-to-use enterprise-grade barcode creation and management engine that enables brands to connect instantly to mobile content while delivering a high-quality brand experience that is targeted and measurable."
"Wendy's has recognized the value of QR campaigns in assisting to build its brand awareness, and NeoMedia's NeoSphere product provides this connection to our customers," said Denny Lynch, Wendy's spokesman.
"QR codes have rapidly become a key mobile media element as brands look to bridge physical and digital media to connect with their consumer," said Laura Marriott, NeoMedia CEO.
"Working together with Wendy's in the deployment of QR campaigns will be instrumental in continuing to demonstrate how QR codes can help to drive brand affinity and extend promotions to Wendy's customers."