Closely improves Perch mobile app to deliver better digital marketing for small business

By: InnovatioNews Thursday December 26, 2013 Tags: Closely, Denver, Perch 2.0, Perry Evans

Closely Logo horizontalDENVER - Closely, a mobile-first technology company that helps small businesses participate more effectively in digital marketing, announced improvements to its Perch application.

Perch 2.0 builds the foundation for merchants to watch and learn how their digital activities stack up against select competitors and discover ways to improve their digital marketing, the company said.

Closely said the Perch app captures a unique network profile as each SMB user identifies their competition. By observing activities on social, promotion, consumer review and photo posts, Perch 2.0 delivers insights to each user to help them learn and discover how to improve their competitive position, the company said.

"Small businesses today are inundated with pitches for the latest marketing tools and services," said Perry Evans, Closely founder and CEO. "Our approach is unique - we start by improving everyday productivity through personalized local intelligence and then serve up insights into their competitive position that the SMB can immediately apply to their digital marketing."

The company said Perch is available for free download on iPhone and Android devices.

About the Author: InnovatioNews

InnovatioNews is an online news magazine spotlighting innovative companies, products and people in Colorado. Launched in June of 2012, the site is the recipient of multiple awards.