Thursday December 26, 2013 0 commentsDENVER - Closely, a mobile-first technology company that helps small businesses participate more effectively in digital marketing, announced improvements to its Perch application.
Perch 2.0 builds the foundation for merchants to watch and learn how their digital activities stack up against select competitors and discover ways to improve their digital marketing, the company said.
Closely said the Perch app captures a unique network profile as each SMB user identifies their competition. By observing activities on social, promotion, consumer review and photo posts, Perch 2.0 delivers insights to each user to help them learn and discover how to improve their competitive position, the company said.
"Small businesses today are inundated with pitches for the latest marketing tools and services," said Perry Evans, Closely founder and CEO. "Our approach is unique - we start by improving everyday productivity through personalized local intelligence and then serve up insights into their competitive position that the SMB can immediately apply to their digital marketing."
The company said Perch is available for free download on iPhone and Android devices.