Airborne Media Group and P4RC form alliance to transform interactive TV

By: InnovatioNews Friday December 5, 2014 0 comments Tags: Airborne Media Group, Audioair, Cordell Brown, Durango, P4RC


DURANGO - Airborne Media Group, creators of the Audioair smartphone app that mutes TV displays, has formed a strategic and technical alliance with Los Angeles-based P4RC, the companies announced.

The alliance teams the patented technologies of both companies to transform interactive TV in commercial and public venues through the integration of P4RC's private label loyalty and rewards program with AudioAir's interactive TV experience.

The alliance aims to redefine the way digital displays are used in commercial and public venues by rewarding viewer engagement, the companies said.

The alliance will initially target sports bars, restaurants, health clubs, casinos and universities. P4RC will also provide a number of interactive games ready for the casino gaming industry with cross-branded rewards programs designed to drive engagement with the Audioair mobile app.

"For the first time ever, mobile device users will be able to listen to muted screens, vote on preferences, interactively game and connect with brick-and-mortar establishments, creating new social communities, and with P4RC's programs, we will be able to carefully reward this behavior, which in turn will drive engagement," said Cordell Brown, Airborne's CEO.

To read an InnovatioNews story about Audioair, visit here.

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