Navigant: Consumers favorable toward EVs but lack awareness about specific models

By: InnovatioNews Wednesday November 20, 2013 0 comments Tags: alternative vehicles, Boulder, Dave Hurst, Navigant

Navigant Research logo newBOULDER - A report by Navigant Research shows alternative fuel vehicles - particularly battery electric vehicles - are a small but fast-growing segment of the automotive market.

According to a new Navigant consumer survey, favorability ratings for alternative fuel vehicles remain high since their introduction in 2010, with all three types (hybrid, electric and natural gas) above the 50 percent favorability mark.

However, the survey also showed that consumer awareness of specific models is still relatively low. While 44 percent said they were familiar with the Chevrolet Volt, less than one-third were familiar with the Nissan Leaf, Tesla Model S, Ford C-Max Energi and BMW's i3.

"Two-thirds of consumers surveyed stated that they believe EVs have unique features that stand out from their gasoline counterparts, and 6 out of 10 agreed that EVs are much less expensive to own in the long run than gasoline cars,' said Dave Hurst, Navigant's principal research analyst.

"While those are encouraging numbers, it's clear that automakers still have a long way to go in marketing these vehicles to the wider car-buying public."

A free white paper of the survey results is available for download from Navigant's website.
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InnovatioNews is an online news magazine spotlighting innovative companies, products and people in Colorado. Launched in June of 2012, the site is the recipient of multiple awards.