Pike Research: Consumer support for clean energy held steady in 2012

By: Steve Tuesday January 8, 2013 0 comments Tags: Boulder, clean energy, Clint Wheelock, Navigant, Pike Research

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BOULDER - Consumer support for clean energy "essentially stabilized" in 2012 after declining sharply from 2009 to 2011, according to a new report from Pike Research, a division of Navigant.

The report showed -- in a survey of more than 1,000 adults last fall -- that the average percentage of consumers with a "very unfavorable" or "favorable" view of 13 clean energy concepts was 42 percent.

Specifically, the survey showed those having very favorable or favorable opinions were:

  • Solar energy--69 percent

  • Wind energy--66 percent

  • Hybrid vehicles--61 percent

  • Electric cars--49 percent

  • Natural gas vehicles--49 percent

  • Clean coal--42 percent

  • Nuclear power--41 percent

  • Biofuels--39 percent

  • Smart meters--39 percent

  • Smart grids--36 percent

  • Carbon offsets/credits--21 percent

  • LEED building certification--20 percent

  • Cap and trade--15 percent

"Following a period of declining consumer favorability for clean energy in the past few years, there were relatively few changes in our survey responses from 2011 to 2012," said Clint Wheelock, Pike's managing director.

"Many in the general public have already formed opinions about energy and environmental topics, and these views are holding steady despite the challenges in the space."

A full copy of Pike's white paper, "Energy and Environment Consumer Survey," is available for free download at Pike Research.

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