Navigant: Consumer concerns about driving range, economics hindering interest in PEVs

By: Steve Monday April 1, 2013 0 comments Tags: Boulder, Dave Hurst, Navigant Research, PEVs

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BOULDER - While the plug-in electric vehicle (PEV) market has grown significantly over the last year, misconceptions remain about PEV performance, according to a report by Navigant Research.

While noting that the PEV market is expected to grow at a compound rate of 30 percent between 2012 and 2020 in the U.S., the report said makers of PEVs face several misconceptions about their vehicles in the marketplace.

"So-called range anxiety continues to be the No. 1 reason cited by consumers who are not interested in purchasing PEVs," said Dave Hurst, Navigant Research principal research analyst.

"A number of other negative perceptions continue to persist, however, helping to explain why overall consumer interest in PEVs has declined since 2011."

A common misconception identified in the survey of 1,001 U.S. consumers is the belief that PEVs are no more economical than gasoline engines, the report said.

When asked if PEVs are cheaper to own in the long-run than gas engines, 37 percent said they disagreed and another 37 percent said they believed PEV batteries are dangerous.

A free executive summary of the report, "Electric Vehicle Consumer Survey," is available for download at



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