Thursday April 24, 2014 0 commentsDENVER -- Rachio is a technology startup that makes it easy and affordable for homeowners to have beautiful, sustainable landscapes.
Iro, Rachio's first product, is a smart sprinkler controller that automatically adjusts watering schedules with changes in weather and the unique characteristics of each zone within a yard. Iro is controlled through an intuitive web-browser dashboard or Android or iPhone app, enabling homeowners to have better landscapes with less time, less water and less money so they can spend more time enjoying their yard.
Rachio said Iro replaces only the existing control box, yet modernizes the entire irrigation system. Average homeowners are not trained irrigation experts and do not have the tools to properly set up and adjust their scheduling. Rachio solves this problem by leveraging cutting-edge technology to provide an amazing product experience that is affordable, easy-to-use and truly intelligent.
Rachio said Iro is incredibly easy to install and takes only minutes to set up. During setup, the homeowner's smartphone sends a signal to the Iro, connecting it to the Internet through a WiFi network through which it then communicates securely with the company's cloud-based software.
At that point, homeowners can connect to their yard from anywhere in the world through an intuitive, lightning-fast smartphone app or web-dashboard. In addition to fully customizable and instantaneous control, Iro can be set to automatically adjust irrigation schedules.
Automated scheduling is optimized for water-efficiency and landscape health by taking into account numerous variables including weather, seasonality, landscape characteristics, water budgeting and vegetation. Additionally, Iro learns from the customer's adjustments over time, allowing them to personalize the balance between water use and the "level of health" in each zone of their yards.
Rachio said there are more than 13.5 million installed home irrigation systems in the United States and the number is rising quickly. According to the EPA, the United States uses an average of nine billion gallons of water per day for residential irrigation, and up to 50 percent of this water is wasted due to inefficient irrigation methods and systems
Rachio said Iro can empower homeowners to eliminate tens of thousands of gallons of water from being wasted each month.
Since forming in October 2012 at Denver Startup Weekend, the Rachio team has spent countless hours understanding the market, identifying customer needs, discussing its product with industry experts, sales channel partners and customers.
Rachio said its team of co-founders has deep experience in software development, consumer electronics, clean technology, business strategy, sales, and wholesale distribution. To bolster their core competencies, they have partnered with hardware and manufacturing companies and numerous advisers who have enabled them to develop a product that integrates hardware and cloud-based software while building a product that is appealing to individual consumers as well as big-box retailers.
Rachio said it is preparing for initial product shipments to both individuals as well as major retailers in May.
Rachio will compete in the $250,000 Blue Ocean Enterprises Challenge on May 24.
For more information, visit www.rach.io.com.