Madwire Media to launch new digital marketing software that will set standard for industry

By: InnovatioNews Thursday November 14, 2013 Tags: JB Kellogg, Loveland, Madwire Media, UXi

LOVELAND - Online marketing agency Madwire Media announced it will release a new digital marketing software for small business in 2014 that will set the standard for digital marketing.

Madwire said the new software takes digital marketing one step further than traditional "software as a service," or SaaS, companies.

"We felt the SaaS model was lacking an important element," said JB Kellogg, Madwire's co-founder. "We want to give our customers more value by giving them access to our certified digital marketers, ad specialists and creative team as well as our marketing software."

Kellogg said most digital marketing software leaves customers having to figure out the world of online marketing themselves.

The new Madwire digital marketing model is called the Software and Service Hybrid, or SaSH, and the company said it will be the most powerful digital marketing software available to business.

"We know this will forge a new path in digital marketing that others will start to follow," Kellogg said. "We intend to do it first, and do it best."

Madwire said it will be rolling out the first phase of their new SaSH model in early 2014 with an update to their current cloud-based website software, UXi, with a larger software release expected later in the year.