Monday December 22, 2014 0 comments
CARBONDALE - Just months after finalizing the sale of Adconion Direct to Amobee for $235 million, Tyler Moebius, Adconion's founder, announced the launch of FASTG8 (pronounced fast gate), a cloud-based, data marketing platform to address the specific needs of today's online retailers.
"Direct-to-consumer sales are becoming more and more important to brands as consumers continue to embrace online shopping and become more connected to brands through social media," said Moebius.
"With over 45 million educated and affluent active lifestyle consumers in the U.S., FASTG8 provides advanced data management and programmatic media tools to allow brands to reach their customers online, drive e-commerce, capture rich consumer insights and build brand awareness."
Through FASTG8's innovative data dashboard -- dubbed FASTDASH - brands can integrate all of their first-party and third-party data onto a single data management platform, which they own and operate.
They can then use FASTDASH to create custom audience segments and profiles that can be targeted through the FASTG8 Demand Side Platform, the company said.
Since its beta launch in August, FASTG8 said it has worked with more than a dozen brands on digital campaigns, delivering conversions and providing data-driven business insights.