Vague desires

By: Carl Dierschow Wednesday January 9, 2019 0 comments Tags: Carl Dierschow

By Carl Dierschow

Small Fish Business Coaching

I was talking with a gentleman last week who happened to be travelling through Fort Collins and picked up my business card. It turns out that he was out here from the west coast because he has a desire to move to Colorado at some point in the future.Carl_Dierschow_USE

Perhaps. Maybe. Some day.

Being a coach, I had to ask him how serious he is about this. And, honestly, he didn’t really know. It’s just something he’s been pondering.

That’s fine, but we all have general thoughts about what we might want the future to look like for our lives or our businesses. It doesn’t move into action until we start getting more specific.

The beginning of a new year is a great time to look at those things we didn’t make much progress with and ask: how serious am I about it?

If I want to grow the number of customers or employees or locations, well, it’s time to ask:

  • Is this the year to actually make something happen?
  • What’s the first step?
  • What do I need to do differently than I did before?
  • How will I know I’m making progress?

I find this last question to be the most practical and powerful. After I’ve decided to go after that goal, and what steps I need to start working on, there’s still a big chance that I’m going to get derailed.

I’ll get busy. Distracted.

So I need to decide how I’m going to monitor my progress. If I want more customers, I’ll look at the number of prospect conversations I have.

If I want to become more efficient at managing my inventory, then I may track not only inventory on hand, but how much progress I’m making on ordering the RIGHT inventory which will give me the best ROI.

These measures make it very real, and I can be encouraged by the steps of progress I’m making. Now I’ve moved out of having a vague desire for a better future, into taking specific actions and making my future real.


If you’re interested to explore this idea more, check out my Values Based Business blog where I write on this and similar topics.

Carl Dierschow

About the Author: Carl Dierschow


Carl Dierschow is a professional business coach in Northern Colorado. He’s the U.S. associate for Small Fish Business Coaching, headquartered in Australia. He works with owners of small and medium-size businesses to radically improve their success through strengthening market position, improving customer attraction and loyalty, building more powerful organizations, etc. Carl brings more than 15 years of business coaching expertise to helping businesses solve their critical issues and achieve their goals. His best tools are straightforward yet powerful, transparent, and biased toward action. Visit his website at