Wednesday July 24, 2019 0 comments
BOULDER -- TextUs announced TextUs Next, a new real-time communication platform for connecting businesses with customers in real-time, on their terms.
As business moves to adapt and meet customers on how they prefer to communicate, leading organizations are using text messaging to enable a more personal way for people to connect with companies.
TextUs said rather than to expect people to answer a cold call or wait days for an email response, real-time communication combines a conversational text messaging, cloud-voice service with click-to-call and personalized automation to enable businesses to engage in real-time conversations with customers at scale.
This shift led TextUs to re-engineer its platform from the ground up so businesses can adopt and scale real-time communication across their entire organization, the company said.
“The days of relying on a delayed approach with ignored emails and cold calls are ending as organizations large and small move to real-time communication through business-class text messaging combined with cloud-voice software,” said Ted Guggenheim, TextUs CEO.
“TextUs Next provides the enterprise management and analytics businesses need to incorporate text messaging into their everyday workflows.”
TextUs said TextUs Next integrates the 10-digit phone number back into business processes, including CRM, marketing automation and sales acceleration. Now, text messaging is part of everyday communications and teams can manage one-to-one, real-time conversations on their computer or smartphone from their business phone number.
By text-enabling the phone number, TextUs adds value to existing business numbers, allowing users to promote to customers that they can now “call or text us,” the company said.