Wednesday September 2, 2015 0 comments
DENVER -- Building on its heritage as a pioneer in the programmatic video market, SpotXchange today announced it is re-branding to SpotX.
The company, a video inventory management platform for publishers, said the re-branding to SpotX reflects changes in the market and its platform.
Mike Shehan, SpotX founder and CEO, said publishers are looking for an integrated, one-stop shop for their programmatic sales platform.
“Their inventory is cross-channel,” said Shehan. “It sits across different devices, sales tactics and formats. They want a solution that houses both programmatic and direct sold campaigns in a single platform to give them full yield visibility and optimization options across screens and vice inventory types.”
SpotX, which introduced RTB to video in 2010, said it is continuing on a rapid growth trajectory in 2015,with three new offices opened, a 28 percent global headcount growth in the year’s first six months and a 90 percent revenue increase in the first half of 2015 over the same period in 2014.
The company now represents premium publishers that include The Atlantic, Vox Media, Meredith Local, NDN, E.W. Scripps, Gamut, Viewster, Newsy, Bonnier and TV Insider.