Thursday August 13, 2015 0 comments
LifeZette is a website delivering a mixture of stories, commentary, video and graphics to inform and entertain visitors.
SpotXchange said it will help LifeZette manage its inventory and serve ads on the site.
The site especially targets Millennials and women 50 and over.
“We’re creating content that resonates deeply with site visitors and fosters high levels of engagement,” said Peter Anthony, LifeZette co-founder and CEO. “It’s a compelling platform for marketers seeking a connection with this underserved audience.”
“LifeZette will much more easily be able to determine which video content drives the highest revenue, giving (advertisers) insights that help them make the smartest decisions with their video inventory,” said Ben Abbatiello, SpotXchange’s senior director of business development.