SpotX integrates with Amazon’s TAM

Friday October 6, 2017 Tags: Denver, SpotX, Sean Buckley, Amazon TAM

DENVER -- Video ad-serving platform SpotX announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).

The SpotX and TAM integration is a fully server-side approach to video header bidding. SpotX said it brings more than 10 years of video expertise to the table, providing competency and focus on the intricacies of monetizing and managing video content.

All publishers utilizing the TAM server-to-server header bidding solution can now take advantage of SpotX's Demand Facilitation team, Curated Marketplaces, verification controls, complete transparency, demand insights and the rest of SpotX’s suite of self-serve programmatic direct tools, the company said.

The solution allows media companies to easily improve revenue and user experience with a single call to TAM’s cloud-based marketplace, where all demand competes equally, according to Sean Buckley, SpotX CRO.

“The integration will help media companies maximize revenue and control by bringing together Amazon’s unique demand with SpotX’s advanced integrations with over 65 DSPs,” Buckley said.

“It will also enable deal ID-based private marketplace transactions, which are a critical part of the programmatic video landscape."

By activating SpotX, media companies will be able to manage demand partner latency, set price floors, allocate priority tiers to campaigns, and also access advanced analytics and reporting tools, the company said.

“With SpotX’s extensive experience managing video content, and TAM’s auction transparency and simple technical implementation, this integration will enable broadcasters to unlock higher programmatic CPMs and still deliver a great video experience,” said Ken Leeder, Amazon Publisher Services general manager.