Thursday October 13, 2016 0 comments
DENVER -- Video inventory management platform SpotX and video discovery and distribution platform Vemba announced they have partnered on a product suite that manages the syndication and monetization of premium video content.
The solution provides an end-to-end product for content producers and publishers that syndicate video content, from asset and distribution management to monetization via direct and indirect channels, the companies said.
Publishers seeking to access and monetize premium video content for their own properties can access over 500,000 videos from Toronto-based Vemba’s discoverable marketplace. The new product will enable publishers to directly set monetization controls to optimize margin against each video.
For example, the system will identify in real time if a piece of content will deliver a defined margin against the exact ad that is served before the video player is rendered.
For content owners, the solution provides a multi-channel distribution strategy across owned properties, third-party sites and reach platforms from a central syndication management hub.
“With this partnership, content owners will be able to make informed syndication decisions and understand the value of content across the web in order to maximize yield from each syndication opportunity,” said Sean Buckley, SpotX SVP of global revenue.
“Currently, content syndicators manage reach platforms and partner sites in separate systems, striking most syndication deals on a case-by-case basis,” said Garrick Tiplady, Vemba CEO.
“The combination of SpotX’s advanced monetization tools and Vemba’s distribution platform enables video publishers to make pre-emptive decisions based on insight into the monetization opportunity.”
"The joint capabilities of Vemba and SpotX provide us with a scalable means to efficiently build our direct distribution business,” said Paul Wallace, Vice Media VP of media solutions..
The integration between the two platforms works via a direct link that enables publishers to monetize content sourced via Vemba’s platform using SpotX’s advanced ad serving tools and programmatic infrastructure.
Vemba said it has more than 95 leading media company partners, including VICE, Condé Nast and tronc as clients. SpotX works with more than 700 publishers around the globe, including names such as Thomson Reuters, Mediacorp, Meredith Local Media Group, PBS, Gameloft, E.W. Scripps-owned Newsy and Anypoint Media.