Sphero announces interactive race car based on Disney Pixar movie

Thursday May 25, 2017 0 comments Tags: Boulder, Sphero, Ultimate Lightning McQueen, Paul Berberian

BOULDER -- Sphero today announced “Ultimate Lightning McQueen,” an app-enabled, interactive race car that uses the newest advancements in technology to create the most lifelike Lightning McQueen product ever.sphero-logouse

The product release comes in advance of Disney•Pixar’s "Cars 3" in theaters June 16.

Packed with animatronic features that embody Lightning’s supercharged personality, Sphero said the Ultimate Lightning McQueen features hybrid performance specs including driving, drifting, racing and reactive touch, allowing fans to connect with the character like never before.

“From the beginning, we wanted to make Ultimate Lightning McQueen feel as real as he does in the film,” said Paul Berberian, CEO of Sphero.

“In order to create a scaled-down version of his big personality, we worked closely with the team at Pixar to ensure we were getting his nuances just right, such as leaning into turns and expressive facial and body movements.”

Sphero said fans can hit the gas with Ultimate Lightning McQueen by simply connecting to the car’s app (available on iOS and Android devices) and watch him respond to commands.

With animated eyes, an animatronic mouth, and emotive suspension, users will train for their next big race by playing games and experiencing other interactive features.

When not in training mode, Sphero said users can relax while watching Disney•Pixar’s "Cars" with Ultimate Lightning McQueen in “Watch With Me” mode, where he reacts to the movie in real-time.

“Sphero continues to delight fans with their incredibly lifelike replications of our favorite characters,” said Josh Silverman, executive VP of Global Licensing, Disney Consumer Products and Interactive Media.

“With Ultimate Lightning McQueen, "Cars" fans and families of all ages can interact with the character in a whole new way and experience the "Cars" story through technologies that weren’t even imaginable 10 years ago.”

Ultimate Lightning McQueen is now available on Sphero.comDisney Store.com and other select retail partners with an MSRP of $299.99.