SendGrid signs with Pipeline to use AI for workplace gender equity

Thursday April 12, 2018 Tags: Denver, Pipeline, SendGrid, artificial intelligence, Pattie Money, Stefan Ramsbott, Katica Roy

DENVER -- Pipeline, a SaaS platform engineered with artificial intelligence (AI) to stop unconscious bias in the workplace and increase financial performance, announced SendGrid is its newest customer.pipeline-logo

SendGrid is a digital communication platform that drives engagement and growth. Pipeline’s SaaS platform uses AI to assess, address and drive action toward workplace equity.

“Just as SendGrid is a leader in trusted email delivery, we want to lead the way towards equity for all,” said Pattie Money, SendGrid’s chief people officer.

“Pipeline Equity shares this vision and is the go-to gender equity expert which makes our partnership a natural one. This engagement signifies SendGrid’s commitment to equity for all and reflects our core values of honesty and integrity, making data-driven decisions for the betterment of our workforce and, ultimately, our customers.”

“This commitment sends a clear message regarding SendGrid’s desire to achieve equity for all, a message especially impactful within the tech sector,” said Katica Roy, Pipeline’s founder and CEO.SendGrid_logoNEW

“The tech industry is known for its low gender equity rates, large gender pay gaps and slow internal promotions. But the right application of data and resources, and commitments by companies like SendGrid, can help change the current trajectory of fair and equitable workplaces.”

SendGrid’s engagement with Pipeline comes at a critical time within the tech industry, and is an example of Colorado companies working toward closing the equity gap:

  • 19 percent of CIOs at top firms are women
  • 25 percent of computing jobs are held by women
  • 74 percent of women in computer jobs say they have experienced workplace discrimination

“SendGrid is ahead of the curve in a lot of ways, and is taking a stance and acting on this pressing issue,” said Roy. “The company has set a standard for workplace transparency, and we will learn a lot from this application.

“We are proud for the example this sets in the industry and look forward to working together toward gender parity now and into the future.”

“In addition to testing, informing and supporting Pipeline’s platform as a beta customer, SendGrid is helping Pipeline to validate and apply artificial intelligence (AI) functionality,” said Stefan Ramsbott, Pipeline co-founder and chief technology officer.

“This data will improve SendGrid and other businesses committed to gender equity as they are able to operate in an intelligent, bias-free manner.”

For more information on the technology and how it works visit