SendGrid acquires email marketing startup Bizzy

Wednesday March 8, 2017 Tags: Denver, SendGrid, Bizzy, Steve Sloan, Sameer Dholakia, Jennifer Kessler, Chiara McPhee, Marketing Campaigns

DENVER -- SendGrid, a leading delivery platform for customer communication that drives engagement and growth, today announced the acquisition of Bizzy, an email marketing automation startup that helps marketers at small-to medium-sized companies optimize their email campaigns.

SendGrid said Bizzy's easy-to-use solution uses an algorithm to segment users based on past purchase behaviors and determines if and when they should receive an email, and what it should say.

"Bizzy's talented team will help accelerate our email marketing product roadmap and bring new, innovative capabilities to Marketing Campaigns," said Steve Sloan, SendGrid chief product officer.

"The integration of Bizzy's expertise and their dedication to world class user experience will help us make it even easier for our marketing customers to create campaigns that drive engagement and business growth."

Marketing Campaigns is SendGrid's rapidly growing email marketing solution that empowers marketers with the ability to create, send and track campaigns to drive customer engagement. More than 9 billion emails have been delivered via Marketing Campaigns since its launch last year.

Today, it serves more than 5,000 paying customers and has delivered more than 19 million email campaigns.

"The Bizzy team is highly aligned with our product vision and we're thrilled to have them join SendGrid to help us accelerate our footprint in email marketing," said Sameer Dholakia, SendGrid CEO.

"The team's values align very closely with our 4H culture of being happy, humble, hungry and honest and they share our customer-first mindset."

San Francisco-based Bizzy was founded in 2013 by CEO Jennifer Kessler and COO Chiara McPhee.

“SendGrid has demonstrated a keen ability to similarly drive customer communications that drive engagement and business growth with unmatched deliverability, reliability, scalability and customer service,” said McPhee. “We're looking forward to what we can accomplish together."