Play-It Health offers app to monitor, improve patient self-care engagement

Wednesday January 13, 2016 0 comments Tags: Denver, Prime Health, Play-It Health, Jeffrey Nathanson, Kimberly Gandy, Plan-It Med, Colorado Health Foun


DENVER --  Prime Health  announced Play-It Health   has formed a new partnership with HCA/HealthONE, Rocky Mountain Hospital for Children and Uptown Primary Care at Presbyterian/St. Luke’s Medical Center to pilot a new digital product to transform patient engagement.Prime_Health_logoUSE!

The project is the result of a partnership cultivated at Prime Health’s 2015 Digital Health Challenge and supported by $18,750 in seed funding from the Colorado Health Foundation.

Play-It Health will offer a mobile optimized software solution – Plan-It Med – that will monitor and incentivize users to take part in multiple elements important for healthy lifestyles.

Patients will be encouraged to engage in personalized education, attend appointments, take medications on time and use other prescribed health monitoring devices.

The activities will be incentivized by a personalized awards system that may include coupons, badges, games and reduced insurance premiums, Prime Health said.

“We are excited that HCA/HealthONE and Play-It Health met during this year’s challenge,” said Jeffrey Nathanson, Prime Health CEO. “It validates the hard work of the Play-It Health team, the mentors and judges in Prime Health’s challenge qualification and mentoring process.

“We have been working hard to provide a competitive advantage for companies through our Value Integrator Model, qualifying, vetting and testing digital health companies. This partnership shows we are on the right track.”

“There have been many technological advancements in recent years that allow us to better understand and reach users,” said Kimberly Gandy, founder and CEO of Play-It Health.

“It is time to bring that knowledge to practice in the health care setting. Understanding when and why patients follow their health regimens in real-time has the potential to revolutionize the way we practice medicine.”