It’s about your people

By: Carl Dierschow Tuesday August 7, 2018 0 comments Tags: Carl Dierschow

By Carl Dierschow

Small Fish Business Coaching

I know you have the greatest invention in the history of mankind. Something that nobody thought was even possible.

And you’ve applied it in a totally innovative way that just blows people away.Carl_Dierschow_USE

Unfortunately, this led you to create a business plan that is entirely product-centric. When I see your plan, as an outsider, I’m worried about how fragile it is. All it takes is the NEXT whizzy innovation, and you’re in bad trouble.

Because innovation never stops.

What you forgot was the people part of the business. Even if you’re just a one person company, the human part of the equation has much larger impact than whatever you’re producing.

There’s a good reason, after all, why there’s no such thing as a zero-person business.

But why is this? Because it takes people to:

  • Decide what the priorities are
  • Create the product in the first place
  • Market and sell the product
  • Decide who does what
  • Allocate precious resources
  • And so on

Sure, you think you have a product that “sells itself” because it’s so magnificent. But when you look at how the market really works, you realize there’s no such thing. At the very least, people have to find out about what you have, and decide it’s not a total waste of their time and money.

So what does this all mean to your business plan? Well, most of your attention should be on making decisions about the people. If that’s just yourself, fine. But even then you need to decide how to allocation your time, attention and other resources.

Also, since people are endlessly variable and unpredictable, you can NEVER assume that an issue is completely fixed. It might be fixed this morning but then start falling apart tomorrow. That’s the way we are.

Are you putting enough attention to the “people parts” of your business?


If you’re interested to explore this idea more, check out my Values Based Business blog where I write on this and similar topics. And check out Colorado’s Conscious Capitalism Chapter that meets in Denver and Fort Collins!

Carl Dierschow

About the Author: Carl Dierschow


Carl Dierschow is a professional business coach in Northern Colorado. He’s the U.S. associate for Small Fish Business Coaching, headquartered in Australia. He works with owners of small and medium-size businesses to radically improve their success through strengthening market position, improving customer attraction and loyalty, building more powerful organizations, etc. Carl brings more than 15 years of business coaching expertise to helping businesses solve their critical issues and achieve their goals. His best tools are straightforward yet powerful, transparent, and biased toward action. Visit his website at