Ibotta partners with Anheuser-Busch to offer cash-back rebates on beer

Monday March 7, 2016 0 comments Tags: Ibotta, Anheuser-Busch, Denver, Bryan Leach, Michael Zacharias


DENVER --  Ibotta, which offers a mobile shopping app that pays consumers cash back on their everyday purchases, today announced a preferred partnership with Anheuser-Busch to offer beer shoppers cash-back rebates on Anheuser-Busch products through the Ibotta app.Ibotta_logoUSE

The partnership, which runs through February 2018, will provide Ibotta shoppers over the age of 21 with special offers on the sale of beer at convenience, grocery and liquor stores, as well as bars and restaurants where legally permitted across the country.

According to a 2015 Nielsen survey, millennials don't want to sacrifice taste or quality when purchasing alcoholic beverages, but they're also deal seekers who download available store coupons from apps on their smartphone or tablet.

Now, through this partnership, more than 14 million Ibotta users will have an Anheuser-Busch rebate available to redeem at any time, receiving the best of both worlds – the world's leading beer brands and money back in their pockets, Ibotta said.

"Anheuser-Busch's bet on mobile, and more specifically on Ibotta, speaks volumes to our ability to grow into the leading mobile media platform connecting brands and customers in all the places where they are already shopping," said Bryan Leach, Ibotta founder and CEO.

"This partnership is a clear indication that the beer, wine and spirits market is moving toward new innovations in technology to give brands and their consumers the biggest bang for their buck."

Currently in the app, consumers can earn up to $5 cash back on a number of Anheuser-Busch brands—including Budweiser®, Bud Light®, Shock Top®, Michelob ULTRA®, and Stella Artois®—whether they are ordering at their favorite bar or shopping at the nearest convenience, grocery or liquor store.

"We prioritize innovation at Anheuser-Busch, and look for ways to use it to enhance the consumer experience," said Michael Zacharias, VP of Trade Marketing, Category Leadership, and Sales Technology for Anheuser-Busch.

"Our goal is to lead our industry in digital and mobile technology, so we're thrilled to partner with Ibotta to engage with both our retail partners and consumers in a new way. Ibotta allows us to deliver compelling offers and content from our brands to a shopper's mobile device as part of their shopping trip."

Since its launch in 2012, Ibotta said it has partnered with thousands of brands and retailers to put more than $60 million back in shoppers' pockets.