Ibotta expands Mobile Marketplace with new shopping partners

Friday July 21, 2017 0 comments Tags: Denver, Ibotta, Bryan Leach, Mobile Marketplace, Button, Michael Jaconi


DENVER -- Ibotta, the third-most-used shopping app in the United States, announced the expansion of its Mobile Marketplace, adding a flurry of new mobile commerce partners within the app to help shoppers earn rewards on their everyday purchases.Ibotta_logoUSE

The new additions, powered by mobile partnership platform, Button, feature-leading mobile brands such as Booking.com, 1-800-Flowers.com, Atom Tickets, CheapOair.com and eBags.

Since the launch of Ibotta's Mobile Marketplace just months ago, the app's mobile shopping category has grown to 20+ brands, and will drive $500 million in sales for 2017, the company said.

Launched in 2012, Ibotta partners with leading brands and retailers to offer cash rewards on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more.

Ibotta said its Mobile Marketplace expansion comes on the heels of its comprehensive app relaunch, which included an improved, personalized user experience to help shoppers discover relevant deals and earn rewards faster than ever.

"Ibotta's goal is to be the starting point for a rewarded shopping experience, a single destination for shoppers everywhere," said Bryan Leach, Ibotta’s founder and CEO.

"Through the expansion of Ibotta's Mobile Marketplace, consumers can find personalized content and rewards on virtually everything they might want to buy, all in a single mobile app, with the touch of a button."

Ibotta debuted its Mobile Marketplace category in 2016, partnering with mobile partnership platform, Button, to launch the first-ever, mobile partnership platform.

On Button's platform, retailers can build partnerships designed to drive commerce – a channel that represents 20 percent of retailers' traffic in desktop, but before Button, was impossible to replicate in mobile or in retailers most valuable channel – their mobile apps.

"Button recognized that the performance marketing channel needed a mobile specific solution, and we've built what the most innovative retailers in the world have asked for," said Michael Jaconi, Button co-founder and CEO.

"Retailers have been begging to replicate their affiliate channel in mobile, they've wanted to drive affiliate and partner traffic into their apps, and they want to tap into exclusive mobile only audiences. That is what Button's platform offers."

Ibotta now has more than 20 mobile brand partners, providing users with rewards on their mobile purchases across myriad shopping verticals including flower delivery, event and movie tickets, food and alcohol delivery, hotel and flight deals, music streaming, and ridesharing services.