Tuesday March 22, 2016 0 comments
DENVER -- With the rapid evolution of the digital landscape, even the most savvy techies sometimes struggle to keep up with the latest trends and innovations.
For those not born in a world inundated with video games, laptops and smartphones (pretty much everyone over 40) the fast-paced evolution of personal technologies often leads to feelings of frustration and confusion towards these devices, rather than viewing them as resources to simplify and enhance everyday life.
Answering this call is GroovyTek, a Denver-based company that recently secured Series A funding.
GroovyTek offers in-home, on-site and online training designed to help users grasp personal technology in relatable, understandable terms.
All GroovyTek trainers are cultivators with an empathetic nature who develop meaningful relationships with their customers by providing one-on-one, consultative training sessions that are designed specifically around each student's needs. The mission of GroovyTek trainers is to empower their students to grasp technology and use it to enrich their lives, the company said.
"What makes us stand out is that we build relationships with our students by providing approachable training sessions," said Matt Munro, co-founder of GroovyTek.
"We've seen first-hand how confident our students feel after their curated sessions, and we're thrilled to be able to provide a much-needed service and continue to develop new services and platforms to empower our core users."
According to a recent USA Today article, the 50+ demographic primarily utilizes personal technology for productivity and connectivity. Eighty-two percent of seniors who own a smartphone say their devices encourage independent living.
Additionally, Baby Boomers are the "largest growing group of tech consumers," according to Tech Co.
GroovyTek is currently serving the Denver community and plans to expand to additional cities by the end of the year. GroovyTek said it is also actively building additional platforms and resources dedicated to its core audience in the form of video curriculum and even new social media platforms.