FullContact acquires Brewster to broaden product offerings

Friday March 25, 2016 0 comments Tags: Denver, FullContact, Bart Lorang, Brewster, Steve Greenwood, Fred Wilson


DENVER --  FullContact,  provider of a powerful contact management platform for professionals and enterprises, announced it has acquired competitor Brewster, the contact management service launched in 2012 by founder Steve Greenwood and funded by investor Fred Wilson of Union Square Ventures.FullContact_logoUSE

The acquisition of Brewster's product experience and relationship-aware identity technology will broaden FullContact's product offerings and cement its place as a market leader in the 360-degree, unified contact management category, FullContact said.

As part of the acquisition, Brewster users have the option of switching over to FullContact's suite of consumer apps that span across iOS, Mac, Android, Gmail and the Web.

FullContact already supports two-way sync between iCloud and multiple Google email accounts and will launch support for Microsoft Office 365 and Microsoft Exchange starting in April.

FullContact said it will not migrate Brewster's users automatically. Instead, Brewster users will migrate their own accounts with the option to sign up for a free three-month trial of FullContact premium or a free-forever FullContact account.

Premium Brewster users can join FullContact Premium, and FullContact will honor the remainder of their Brewster premium term at no additional cost.

FullContact said it will leverage the acquisition to incorporate some of Brewster's technology into its ongoing product development efforts -- namely the notion of a self-updating address book coupled with the concept of a verified personal identity.

"Becoming the world's contact management platform is a huge undertaking and requires many years, if not decades, to achieve,” said Bart Lorang, FullContact co-founder and CEO. “With this acquisition, we're one step closer to achieving this vision.

"Brewster is a perfect fit for us -- we share a similar user base of people-focused professionals that want to master their contacts and be awesome with people. We look forward to welcoming the Brewster users to the FullContact platform."

"We started Brewster because we wanted to replace the traditional A-Z address book with one that understood relationships," said Greenwood, Brewster's founder and CEO. “We're proud to have provided our users with a better way to connect with the people in their lives and we're grateful to have served them over the last four years. "FullContact shares our commitment to serving its users, and I'm confident Brewster's users will be very well taken care of."

Brewster users wishing to sign up for FullContact should login to their Brewster account and follow the instructions presented until April 23, after which the invitation to sign up for FullContact with premium features at no additional cost will expire.