Fort Collins author releases ‘misfit’s guide’ to building a business

Friday December 9, 2016 0 comments Tags: Fort Collins, Ariana Friedlander, Rosabella Consulting


FORT COLLINS -- Business consultant Ariana Friedlander announced the release of her book, A Misfit Entrepreneur’s Guide to Building a Business Your Way.

According to Friedlander, everyone wants to be an entrepreneur these days but no one is ever prepared for the emotional rollercoaster ride it can bring. The constant pressure to put yourself out there, along with the extreme ups and downs of big wins and repeated rejection, is hard for many to persevere.Rosabella_Consulting_logoUSE

A Misfit Entrepreneur’s Guide to Building a Business Your Way provides key insights to help guide new entrepreneurs, said Friedlander, owner of Rosabella Consulting.

Friedlander said she wrote the book to help budding entrepreneurs who don’t fit the mold for traditional careers master their own entrepreneurial adventure. The book uses a bike metaphor to guide readers, provides excerpts from her own journal to highlight the trials and tribulations of the journey, and prompts readers to blaze their own trail with thought-provoking reflection questions.

In the book’s Forward, Tony Middlebrooks, associate professor for the Horn Center for Entrepreneurship at the University of Delaware writes, “entrepreneurship…requires two key ingredients from the entrepreneur: the ability to see the world differently, and the initiative to pursue their idea. A Misfit Entrepreneur’s Guide to Building a Business Your Way provides the kind of practical, personal guidance that will catalyze both abilities. 

Jonah Berger, Wharton professor and bestselling author of Contagious, calls it “Original, witty, and inspiring. No one has been ambitious or daring enough to write a book like A Misfit Entrepreneur’s Guide until now. This is a must-read for misfit entrepreneurs everywhere.”

Inspired by her own childhood struggle to learn to read, Friedlander said she has launched a campaign to promote entrepreneurship and literacy, with the goal of donating 100 copies of the book to libraries in Northern Colorado and beyond.

Friedlander said she engaged a community of 31 co-creators to participate in her creative process. Co-creators paid to participate, which helped fund the publication, and provided feedback about the manuscript, marketing, and overall framework of the book.

The book is available for purchase on Amazon as an ebook for $9.99 or paperback for $25.