Evolving Systems acquires Sixth Sense Media for $10M

Friday October 2, 2015 0 comments Tags: Englewood, Evolving Systems, Sixth Sense Media, Thad Dupper, Thomas Thekkethala


ENGLEWOOD -- Evolving Systems, Inc. (NASDAQ: EVOL), a leader in activation, enablement and management of services for connected mobile devices worldwide, announced it has acquired privately held Sixth Sense Media (SSM), a provider of real-time analytics and marketing solutions to global wireless carriers.Evolving_Systems_logoUSE

Evolving Systems will pay $10 million for Sixth Sense Media, a profitable company with sales that are expected to add approximately 20 percent to Evolving Systems' 2016 revenue.

RateIntegration, Inc., d/b/a/ Sixth Sense Media, based in Durham, N.C., is a software technology company serving more than 15 carriers around the world, including tier 1 operators in India, Asia, Africa and Europe. SSM's software solution, Real-time Lifecycle Marketing, or RLM, platform enables carrier marketing departments to innovate, execute and manage highly-personalized and contextually-relevant, interactive campaigns that engage consumers in real time.

Combining SSM's real-time analytics and campaign capabilities with Evolving Systems' Dynamic SIM Allocation™ (DSA) and Mobile Data Enablement™ (MDE) solutions will allow the company to offer global wireless carriers solutions that utilize valuable contextual data captured from the subscribers' initial welcome experience via DSA, their network usage via RLM and their on-device app usage via MDE.

The combined solutions will create a highly personalized experience that engages subscribers in real time from the first time subscribers power on their new devices right through their day-to-day usage, the company said.

"Evolving Systems' acquisition of Sixth Sense Media is strategic, enabling us to augment our industry recognized strength in real time activation and aggressively move into the high value space of mobile marketing campaigns, advertising and analytics," said Thad Dupper, chairman and CEO.

"By combining SSM's products with DSA and MDE, we will provide carriers with a powerful platform that enables real-time marketing campaigns based on highly actionable subscriber data. Along with our recent mobile marketing partnerships, this acquisition continues to move Evolving Systems further into the mobile marketing and advertising space and makes us a larger, stronger and more diversified company."

"We are very excited about joining Evolving Systems and the tremendous potential this combination represents," said Thomas Thekkethala, former CEO of Sixth Sense Media, who has joined Evolving Systems as president and a member of its board of directors.

"Carriers have invested significantly in spectrum, network and customer acquisition but have not been able to fully participate in the rapidly-expanding mobile marketing opportunity. We plan to leverage our combined solutions and market expertise to enable our mobile carrier customer base to generate new revenues across a range of mobile marketing channels."