Denver Zoo offers touchless shopping

Thursday July 9, 2020 0 comments Tags: Denver, Denver Zoo, SSA Group, Amber Christopher

DENVER -- Due to the worldwide COVID-19 pandemic, the Denver Zoo announced it is offering touchless shopping to its customers.Denver-Zoo-logo 

A recent survey conducted by Shekel showed 87% of shoppers prefer to shop in stores with touchless shopping options and more than 70% of shoppers are using touchless shopping options when given the choice.

“With our cultural attraction partners beginning to reopen, we knew we had to make a comprehensive change to how we operate our food and retail locations to ensure we’re satisfying customers’ needs for safety and convenience,” said Travis Kight, chief culinary officer for SSA Group.    

“Our goal was to remove as many human touchpoints across the end-to-end customer shopping experience as possible. We know by introducing touchless shopping, we are offering our customers a more efficient and streamlined experience now and in the future.

“And, with SSA’s strategic focus on technology and innovation, this was a natural fit for our expertise.”    

Denver-based SSA Group (SSA), a food and retail services company historically known as KM Concessions, Inc. was able to utilize existing technology to quickly launch a touchless retail shopping and dining experience at the Denver Zoo, one of its long-standing partner locations.

Currently, the zoo is the only institution in SSA’s portfolio to offer this dual experience, the company said.    

The two organizations have leaned on one another for more than 40 years to curate, activate and evolve the guest experience. As a pillar in the community and after weeks without visitors, Denver Zoo’s reopening strategy focused on ensuring that all food and retail experiences were safe, smart, innovative and powered by technology.

Guests can access mobile ordering and shopping through the Denver Zoo mobile app or by scanning QR codes that are displayed throughout the Zoo. This service is available at all four restaurants as well as the gift shop.

Ordering starts with the scan of a QR code to allow customers to quickly access online stores and menus. Items are selected and paid for through an online system and the customer receives a text message notification when their order is ready for pick up.

Items are picked up in a designated, isolated location with limited human contact. This new shopping experience extends safety precautions to not only customers but also employees working at food and retail locations.

“As we planned our reopening, we had to reimagine every aspect of our operations, from how tickets are purchased to the on-site guest experience,” said Amber Christopher, Denver Zoo’s senior VP for guest experience and campus management.

“We relied heavily on SSA and our other trusted partners to help us create a safe, healthy environment for our employees, guests and animals, and we’re grateful for their efforts through this process.”

“We are excited about the initial traction we are seeing with touchless shopping at Denver Zoo,” said Stephanie Turner, GM for SSA Group at Denver Zoo.

“In just one week, adoption of mobile ordering for food and beverage sales increased from 33% to 40%. At the end of the day, we know we can’t grow unless we evolve, and as a privately-owned company, we are nimble and quick in driving forward what comes next in guest experience.”