Thursday April 7, 2016 0 comments
DENVER -- Choozle, a programmatic advertising platform that connects marketers with Big Data insights and real-time bidding across display, social, mobile and video, today announced a key partnership with Digital First Media (DFM).
As a leading digital media company in the U.S., New York-based Digital First Media's partnership with Choozle will enhance DFM's ability to scale their digital advertising operations across the organization.
Digital First Media's 800 multi-platform products reach more than 50 million readers nationwide, and powered with industry-leading data partners available in the Choozle platform, the local operations teams can better leverage resources running sophisticated advertising campaigns with greater efficiency.
"The local media teams at Digital First Media are empowered to execute RTB campaigns for advertisers with Choozle's easy-to-use platform," said Choozle CEO and Co-founder Andrew Fischer.
"The Choozle platform enables multiple entities within Digital First Media to operate targeted online display advertising across video, mobile, display, and social mediums with ease and scale."
Fischer also noted that the partnership would scale the digital advertising platform to additional local markets.
"With the exponential growth of digital advertising in the last year, the team at Digital First Media prioritized finding a platform that would allow us to scale digital advertising operations for local markets while simultaneously providing operational efficiencies," said Doug Gesiorski, Digital First Media VP of operations.
"Choozle offers an easy-to-use platform that equips our local media teams with the tools to run digital campaigns that provide ROI for our local advertisers."