Choozle appoints Eric Princen VP of engineering, Ashley Albrecht as East Coast sales director

Thursday May 19, 2016 0 comments Tags: Choozle, Denver, Eric Princen, Ashley Albrecht, Andrew Fischer

DENVER --  Choozle, a programmatic advertising platform that connects marketers with Big Data insights and real-time bidding across display, social, mobile and video, announced the promotion of Eric Princen to VP of engineering and the hiring of Ashley Albrecht as East Coast sales director.Choozle_logoUSE

With more than 20 years of experience of leading, developing and managing cutting-edge products for innovative technology companies, Princen was promoted to VP of engineering from his previous role as development lead for Choozle.

He will now oversee design, creation and maintenance of core products and internal tools for development and quality assurance. He will also manage the development team and consult with Choozle executives on the technical aspects of potential partnerships and creation of new advertising technology solutions.

"With his unique combination of technical expertise and leadership capabilities, Eric has been a major team asset," said Choozle CEO and co-founder Andrew Fischer.

"He's an excellent fit as our first vice president of engineering, ensuring the continued innovation that defines the Choozle platform."

The new hire of Albrecht as East Coast sales director marks a strategic move for Choozle as the company expands its operations in New York.

She joins the company from RadiumOne and will spearhead revenue and development for Choozle's sales division in the eastern region of the United States.

Albrecht will lead Choozle's Internal Sales Development division as she strategically cultivates media partnerships to gain exposure of Choozle's brand to advertising agencies and digital marketers.

"We are delighted to have Ashley join Choozle to raise our profile throughout the East Coast," said Fischer.

"Her extensive client-facing programmatic experience as a proven problem solver will drive our customer acquisition and growth in this key territory."