Bill Van Eron
Setting a win-win relationship with consultants and advisors
By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing As entrepreneurs, most of you will need a variety of help at various stages. That help will vary from critical to moderate... Read More
Friday January 25, 2013
Why not put wheels on mountains, since we often have to move them?
By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing I smile every time I see the commercial where a guy shopping for a truck presents the requirement to tow his "big" boat as... Read More
Wednesday January 9, 2013
"Fleas Navidad"
By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing While the title assumes great liberties, this is not a fractured version of a touring holiday flea circus but a circus of... Read More
Wednesday December 19, 2012
"Original Thinking" as a key strategic value
By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing I want to cover this from a variety of root perspectives that ultimately affect how company, culture, employee pride and... Read More
Wednesday December 12, 2012
Discover a brand-new kind of free
By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing As we enter this holiday period, many of us take time from our hurried lives to reflect and introspect what our lives... Read More
Tuesday November 27, 2012
The role of marketing in innovation
Bill Van Eron Chief Innovation Strategist, Headwaters Marketing In my first 12 years helping HP to become adept at creative marketing, I accepted the challenges associated with selling... Read More
Friday November 9, 2012
The role of fun in innovation
By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing Those few who really know me well, while they know how serious I can be -- even call me a workaholic and remind me to... Read More
Friday October 26, 2012
The many faces of innovation
By Bill Van Eron Chief Innovation Strategist at Headwaters Marketing As we all get duly excited about a new breed of social entrepreneurs and entrepreneurs in general, we generally make... Read More
Friday October 12, 2012
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