Open 360-degree accountability: A second vital look

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing I just participated in a lively blog with an innovation-focused group that was introducing an improved evaluation system... Read More

By: Bill Van Eron Friday February 8, 2013 0 comments

Setting a win-win relationship with consultants and advisors

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing As entrepreneurs, most of you will need a variety of help at various stages. That help will vary from critical to moderate... Read More

By: Bill Van Eron Friday January 25, 2013 0 comments Tags: Bill Van Eron

Why not put wheels on mountains, since we often have to move them?

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing I smile every time I see the commercial where a guy shopping for a truck presents the requirement to tow his "big" boat as... Read More

By: Bill Van Eron Wednesday January 9, 2013 0 comments Tags: Bill Van Eron

"Fleas Navidad"

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing While the title assumes great liberties, this is not a fractured version of a touring holiday flea circus but a circus of... Read More

By: Bill Van Eron Wednesday December 19, 2012 0 comments Tags: Bill Van Eron

"Original Thinking" as a key strategic value

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing I want to cover this from a variety of root perspectives that ultimately affect how company, culture, employee pride and... Read More

By: Bill Van Eron Wednesday December 12, 2012 0 comments Tags: Bill Van Eron

Discover a brand-new kind of free

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing As we enter this holiday period, many of us take time from our hurried lives to reflect and introspect what our lives... Read More

By: Bill Van Eron Tuesday November 27, 2012 0 comments Tags: Bill Van Eron

The role of marketing in innovation

Bill Van Eron Chief Innovation Strategist, Headwaters Marketing In my first 12 years helping HP to become adept at creative marketing, I accepted the challenges associated with selling... Read More

By: Bill Van Eron Friday November 9, 2012 0 comments

The role of fun in innovation

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing Those few who really know me well, while they know how serious I can be -- even call me a workaholic and remind me to... Read More

By: Bill Van Eron Friday October 26, 2012 0 comments Tags: Bill Van Eron