DENVER -- Strava, a GPS tracking app for athletes, announced it will open a new office in Denver that will bring about 100 new tech jobs to the state.
The company develops and operates mobile and online applications for athletes worldwide.
Gov. John Hickenlooper joined Strava CEO James Quarles and Eric Hiraga, executive director of the Denver Office of Economic Development, at Confluence Park on Tuesday to make the announcement.
"Strava made a great decision in choosing Colorado as their third U.S. location," said Hickenlooper. "They will have access to a highly educated and energetic workforce.
“Colorado shares their values and is dedicated to protecting our outdoors and ensuring opportunities for all to live a healthy lifestyle."
Anticipated to begin operations in Denver this spring, Strava said it will focus first on building product development-and-design teams. The company will look to hire local engineers, product designers, product managers and similar talent and anticipates creating 89 net new jobs over the next eight years.
"With the abundance of talent in Denver, we know it's a perfect fit for our mission and team," said Quarles, Strava CEO.
"Colorado is a magnet for tech companies and active people because of its progressive approach to city planning and the outdoors. We're excited about this next stage for Strava's expansion."
"We're proud to welcome Strava to Denver's fast-growing roster of innovative firms," said Hiraga. "This is a great addition for Denver's IT and active lifestyle sectors, while supporting job creation."
Strava said it is already working with the Colorado Department of Transportation through the Strava Metro program to help make riding, running and walking across the Front Range better.
CDOT uses aggregated, anonymized data from Strava athletes to help evaluate and build better cycling and pedestrian infrastructure.