Ad-serving business and OTT video drive SpotX 2015 revenue growth

Friday April 15, 2016 0 comments Tags: SpotX, Denver, Mike Shehan

 

DENVER -- Video inventory management platform  SpotX  announced its 2015 company performance results, with expansion into international markets and new revenue streams driving double-digit growth.SpotX_logoNEWUSE

Over-the-top (OTT) video delivered through mobile and connected TV devices, and growth in ad serving business, were noted as key drivers of the company’s 56 percent net revenue increase globally in 2015. 

However, growth from mobile and connected TV (CTV) revenue sources was markedly higher than overall figures, with the shift in the delivery of TV and video content to OTT channels driving a 385 percent jump. 

Additionally, the Denver-based company’s extensive expansion of its publisher ad server resulted in revenue growth of 74 percent year-on-year globally for this side of the business.  

SpotX Founder and CEO Mike Shehan said 2015 was another year of strong growth for the company, characterized by expansion into global markets, new devices and best-of-breed solutions for the entire supply-side tech stack.

“Just this month we hit 300 employees globally,” Shehan said. “Our year-on-year growth in headcount for 2015 was 32 percent globally, with expansion in EMEA and JAPAC delivering 330 percent and 50 percent headcount boosts respectively.

“We made a strategic decision to focus on developing best-of-breed ad serving capabilities for publishers which paid off with strong revenue contributions from this area of the business.

“And mobile growth continues to push us forward as a company, with connected TV surging in the latter stages of 2015 as broadcasters and new publishers rapidly move to OTT video delivery.”

Total revenue for SpotX’s publishers on mobile and CTV in quarter four 2015 grew by 212 percent year-on-year globally. Of the regions, EMEA experienced by far the strongest growth, recording 1,120 percent year-on-year growth, while JAPAC recorded 41 percent year-on-year growth.

The Denver-based company’s platform incorporates programmatic enablement, supply-side platform and ad server technology to give publishers a complete sell-side stack for video inventory monetization, as well as out-stream video ad units and connected device monetization solutions.

Throughout the year SpotX signed 285 new platform clients, including Reader’s Digest, Meredith Local, LifeZette, Newsy, Demand Media, Raycom owned RTM Productions, Conservative Review, IAC owned Inform Media Group, Playboy, Cinedigm and other premium publishers. 

The video monetization specialist also entered into a landmark partnership with clypd and TiVo on a joint programmatic TV solution, launched an SDK to help publishers monetize Apple TV and introduced a new programmatic marketplace solution -- Curated Marketplaces -- to the market.