A blast from the past!

By: Carl Dierschow Monday March 19, 2018 0 comments Tags: Carl Dierschow

By Carl Dierschow

Small Fish Business Coaching

I just got off the phone with the publisher of a magazine I’ve written for in the past. He was wondering why his emails to me have been bouncing, so he gave me a ring.Carl_Dierschow_USE

How’s THAT for personal attention?  They have thousands and thousands of subscribers, but he remembered my name even though we’ve talked maybe three times in the past 15 years. I’ve written a handful of articles for them.

Whenever something surprises me, I try to ponder what I can learn from the experience. In this case, some interesting lessons come to mind.

Consistency: I’ve been coaching for nearly 20 years at this point, which has given me a rich set of connections in different contexts. Like magazine publishers!

Don’t assume: Just because I’ve lost touch doesn’t mean that others have lost interest. Everybody’s busy, and things ebb and flow. It can be great to re-connect with people from my past.

Generosity: In our discussion, I pointed out that I especially appreciate what his magazine does because they’re focused on serving their community. Many others tend to be built around being not-so-subtle sales vehicles, which turns me off. I write my articles from a philosophy of serving readers, not as a lead generator.

Individuals matter: At the end of the day, we’re dealing with people. When we lump them together as a large group, there’s a tendency to generalize and stereotype. We all do it, but it’s a habit we need to recognize and avoid.

I suspect I’ll be contributing to their magazine again!


If you’re interested to explore this idea more, check out my Values Based Business blog where I write on this and similar topics.

Carl Dierschow

About the Author: Carl Dierschow


Carl Dierschow is a professional business coach in Northern Colorado. He’s the U.S. associate for Small Fish Business Coaching, headquartered in Australia. He works with owners of small and medium-size businesses to radically improve their success through strengthening market position, improving customer attraction and loyalty, building more powerful organizations, etc. Carl brings more than 15 years of business coaching expertise to helping businesses solve their critical issues and achieve their goals. His best tools are straightforward yet powerful, transparent, and biased toward action. Visit his website at www.smallfish.us.