Tuesday October 28, 2014 0 comments
DENVER - Denver Nuggets star basketball player Ty Lawson and partners announced the launch of the Bottles Waiting app in the Denver area, which aims to reshape how club goers enjoy their days and nights and how owners manage their venues.
Founded by two serial entrepreneurs and supported by a board of advisors including Motti Shulman, Atlantic Records senior VP, and George DeLisle, federal sales director at Brocade Communication Systems, the Bottles Waiting mobile app aims to be a hub for users searching for a perfect night (or day) and for managers looking to improve their venues, the company said.
Already available free through the App Store, the app was launched in Denver Oct. 25. Bottles Waiting lets users search for clubs in their area and view the events being held at the venues, allowing them to see flyers and promotional videos of specific parties. The booking feature in the user-friendly app allows club goers to see the venue's floor layout, available tables, VIP and celebrity tables. They are then given the option to reserve a table of their own and pre-purchase bottle service.
Additionally, users -- whether they are locals or tourists -- can choose their arrival time, see the venue's minimum spend based on the total party members, view the club's drinks menu, and choose a split payment option for the table that can be charged to any major credit card.
"The app gives you all the options that you need to find the perfect venue for your particular group of friends," said Michelle Grinnell, Bottles Waiting co-founder and president. "It makes it easy for people to plan their night and be sure that they know what they are getting. The venue information on the app tells them the type of music, the dress code, and the tables that are already booked on the night, streamlining the process for both customers and managers."
For club owners whose businesses depend on the satisfaction of their clients, the mobile app and complimenting organizational dashboard allows for the seamless management of every facet of the venue's operations. The app is already paired with numerous clubs throughout the Denver area, including Beta -- the city's only Top 100 nightclub and bar.
The Bottles Waiting app aims to facilitate a positive client experience from the first contact at the entrance to the venue by offering the sister "Doorman" iPad app, which gives door staff information of incoming reservations, checking in guests, seating locations, and being able to see the exact number of people within the venue at any given time.
For owners, the platform becomes an all-encompassing managing solution, giving them access to real-time data to track sales, customer numbers, reservations, and future event attendance from one dashboard. Additionally, the app gives an insight into the marketing arena, which managers can use to tailor events popular with their clientele -- bypassing promoters and hosts.
According to Bottles Waiting Inc. Co-founder and CEO Tim Bird, club managers are constantly losing potential bottle service revenue just on the 25-to-40-minute waiting times often experienced by customers when they first arrive. The app's bottle service pre-ordering feature essentially removes waiting times, greatly improving customer experience and in turn generating more lucrative sales for venues.
"The core idea behind the app is to make every customer feel like a VIP, taking away waiting times both within and outside of the club," Bird said. "And the service is a reciprocal platform by giving managers and staff more oversight and control, making an already fast-paced environment more efficient."
As a market, the nightclub service industry is a multi-billion-dollar-a-year economy within the United States. According to nightclub.com, Las Vegas -- one of the biggest centerpieces of the industry -- pulls in $1.5 billion alone with some clubs reaching revenue levels of $75 million per year.
Along with Lawson as CMO and an advisory board consisting of Shulman, DeLisle and James Spivey from Isobar U.S., the Bottles Waiting team said it seeks to not only facilitate the club experience for customers and managers alike but also make sure the focus can be on having the best time at the best parties in town.