Thursday November 15, 2012 0 comments
BOULDER - BlogFrog announced it received the Forrester Groundswell Award for the Million Moms Challenge campaign, a joint effort with ABC News and the United Nations Foundation.
The Forrester Groundswell awards recognize excellence in achieving business and organizational goals with social media applications.
The campaign generated more than 30 million social media impressions and connected thousands of moms in the U.S. with moms in developing countries, according to BlogFrog.
Using the BlogFrog platform, thousands of conversations were initiated on issues concerning pregnancy, childbirth and children's health. By sharing content across all social networks, the campaign raised awareness and funds to help women and children survive and thrive, BlogFrog said.
"The Million Moms Challenge is a great example of the positive impact social media can have on the lives of people, regardless of location and perceived differences," said Holly Hamann, BlogFrog's co-founder and CMO.
"It is very rewarding to receive this recognition from Forrester Research for how our Influencer Marketing platform helped such a meaningful and successful social media campaign."
ABC News and the United Nations Foundation partnered with BlogFrog to identify and activate hundreds of social influencers whose values aligned with the Million Moms Challenge.
BlogFrog helped identify more than 800 influencers around the world who created and posted content through BlogFrog's platform, as well as on individual blogs, Facebook, Twitter and other social networks.
The campaign greatly exceeded its one million moms goal and sparked a rally in Times Square in New York City covered by Good Morning America.
For more information, visit www.theblogfrog.com.