SpotXchange reports rapid 2013 growth, expects explosive growth in 2014

By: InnovatioNews Tuesday January 28, 2014 0 comments Tags: Denver, Mike Shehan, SpotXchange

DENVER - SpotXchange, a platform for video advertising, announced it experienced rapid revenue growth in 2013 and an all-time high in December.

The company said programmatic revenue accounted for 46 percent of its overall revenue growth in 2013, reaching 57 percent of revenue growth in December - four times higher than the same month a year earlier.

The success of the company's video advertising platform has led to growth on all sides of the business as demand for its technology, services and ad-serving capabilities increases, SpotXchange said.

The company's number of employees also jumped in 2013 from 74 to 122 by year's end.

Other growth in 2013 included:

  • Mobile represented the fastest-growing segment of the business, serving about 1 billion mobile video impression opportunities to programmatic buyers worldwide in Q4

  • Video ad bid requests jumped from 1 million per minute in December 2012 to 3.5 million per minute in December 2013

  • Video ad views in the U.S. went from 500 million in January 2013 to 2.5 billion in November 2013 (according to comScore).

  • Reach in the U.S. went from 50 million visitors in January 2013 to 130 million in November 2013 (comScore).

  • Global reach went from 86 million visitors in January 2013 to 291 million in December 2013 (Quantcast).

  • Daily global uniques increased to over 20 million per day in December 2013 compared to 5 million per day a year earlier.

  • Video ad auctions jumped to 500 million per day in December 2013 compared to 150 million per day a year earlier.


 

"SpotXchange is looking forward to an explosive 2014 as we cement our position as the industry's most comprehensive video advertising platform, including superior ad-serving capabilities and the best control and transparency available," said Mike Shehan, the company's CEO.
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