Thursday November 8, 2018 0 comments
DENVER -- Swiftpage, provider of Act! CRM software, a cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, today announced the next generation of Act! that marries proven CRM with powerful marketing automation.
Swiftpage said the new Act! represents a significant step forward, both for Swiftpage and the broader SMB market, and is available in English in North America, the United Kingdom, Australia, and New Zealand this week.
With the addition of marketing automation technology in the latest version of Act!, Swiftpage said it now has the most comprehensive platform in the Conversion and Retention space.
The new Act! is purpose-built for SMBs and includes rich customer management, dynamic sales pipeline management, powerful marketing automation, actionable business insights, and integrations with hundreds of business optimization applications, the company said.
“Just like big enterprises, in order to stay competitive, small businesses are always looking for ways to improve customer engagement, drive retention, and increase loyalty through repeat business,” said H. John Oechsle, Swiftpage president and CEO.
“With the introduction of Act! Marketing Automation to the portfolio, we are now able to provide our customers with the ultimate toolset to drive business growth.”
Swiftpage said Act! subscribers now have access to a single integrated platform combining CRM and marketing automation, allowing them to optimize all the ways they communicate with prospects and customers to maximize engagement and drive business growth.
Act! Marketing Automation delivers comprehensive campaign management, a visual workflow designer to map out the perfect customer journey, real-time response metrics, and time-saving CRM workflow to fuse marketing and sales efforts.
Swiftpage said users can now manage their sales pipelines more effectively and intelligently with dynamic pipeline management tools, including an interactive sales funnel, in context KPIs, an actionable sales pipeline with drag-and-drop capabilities, and advanced filtering.