Monday December 28, 2015 0 comments
BOULDER -- SportsLabs, a leading sports technology provider, announced location-and-beacon technology for the official College Football Playoff (CFP) mobile and tablet application, CFP Gameday.
Fans attending playoff semifinals at the Capital One Orange Bowl and Goodyear Cotton Bowl and in Arizona during the College Football Playoff National Championship will have access to the app, which will deliver additional content for their on-site experience.
“Location-based technologies are delivering real-time, contextually relevant information to consumers, and actionable consumer data back to brands across all industries,” said John Burris, SportsLabs president.
“SportsLabs and the College Football Playoff are bringing today’s best mobile technologies to sports on one of the world’s biggest stages.”
Venues, events and other locations surrounding the national championship game (Jan. 11) and the Orange and Cotton Bowl playoff semifinal games (Dec. 31) will incorporate geofences and beacons, SportsLabs said.
The technology will enable the CFP to deliver contextual, location-specific messages and offers while also providing digital activation opportunities for sponsors.
During the national championship game weekend in Arizona (Jan. 9-11), fans will be greeted with a message on the app upon arrival in Glendale.
Throughout the weekend, the CFP app will keep fans updated with the latest news on playoff events.
“The College Football Playoff is continuously looking for ways to enhance the fan’s experience at the games,” said Bill Hancock, CFP executive director.
“SportsLabs, our official digital partner, delivers technology solutions to inform and engage fans at the CFP events. We expect great feedback on this year’s activities.”