Sphero launches new Darkside robot toy

By: InnovatioNews Friday May 22, 2015 0 comments Tags: Boulder, Sphero, Darkside, Ollie, Rob Maigret

 

BOULDER--– Sphero, a leader in connected toys, announced Darkside, the company’s newest app-enabled robot, is now available online and in retail stores including Amazon.com, Brookstone and at Sphero.com.Sphero_logoUSE

Darkside is the mischievous alter ego of Ollie, launched last fall, and is available for $129.99, the company said.

Sphero said Darkside is the first toy in the company’s toy family designed with a point-of-view, brought to life through the app experience and physical toy animations, introducing a new focus on injecting personality into connected toys.

“The new Darkside experience we’ve designed is our first run at establishing a deeper connection between user and robot,” said Rob Maigret, Sphero CCO.

“We’ve reached a point in technology where robots should be more than plastic, metals and energy that we control, drive or manipulate. They can learn. They should have a point-of-view. They should play back with us. We are giving our customers a glimpse into the future.”

In conjunction with Darkside’s release, Sphero said it is also releasing its first Instagram-exclusive video series, The Chronicles of Darkside, a six-part series available only on Sphero’s Instagram account.

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