Friday May 22, 2015 0 comments
BOULDER--– Sphero, a leader in connected toys, announced Darkside, the company’s newest app-enabled robot, is now available online and in retail stores including Amazon.com, Brookstone and at Sphero.com.
Darkside is the mischievous alter ego of Ollie, launched last fall, and is available for $129.99, the company said.
Sphero said Darkside is the first toy in the company’s toy family designed with a point-of-view, brought to life through the app experience and physical toy animations, introducing a new focus on injecting personality into connected toys.
“The new Darkside experience we’ve designed is our first run at establishing a deeper connection between user and robot,” said Rob Maigret, Sphero CCO.
“We’ve reached a point in technology where robots should be more than plastic, metals and energy that we control, drive or manipulate. They can learn. They should have a point-of-view. They should play back with us. We are giving our customers a glimpse into the future.”
In conjunction with Darkside’s release, Sphero said it is also releasing its first Instagram-exclusive video series, The Chronicles of Darkside, a six-part series available only on Sphero’s Instagram account.