Thursday October 8, 2015 0 comments
FORT COLLINS -- Solix Algredients, formerly known as Solix BioSystems, announced it is repositioning itself as a B2B supplier of high-quality, natural ingredients from algae for the nutrition and personal care markets.
Founded in 2006, the company originally focused on algae-based biofuels.
Solix said it will target its portfolio of algae-based ingredients to manufacturers and marketers of dietary supplement and personal care products.
“The Solix Algredients strategy capitalizes on extensive algae supply chain expertise developed over the last decade,” said Ilya Golubovich, the company’s board chairman.
“Solix has an experienced management team, strong and engaged board members, and is well positioned to take advantage of the growing consumer demand for algae-based, natural ingredients.”
Austin Maguire, Solix’s president and CEO, said consumer reaction to the company’s repositioning has been positive.
“As we continue to introduce our ingredients, we’ve been pleased that customers recognize the importance of a U.S.-based, quality-focused ingredients supplier with deep algal experience and flexible delivery capabilities.
The company also announced two new appointments to its board of directors, Robert D. Kelly and Al Powers.
Kelly has an extensive background in financial management, and Powers is the former CEO of NOW Health Group, Inc.