Ramen’s Pluck is able to pluck email addresses from tweets to target customers

By: Steve Porter Thursday August 18, 2016 0 comments Tags: Boulder, Ramen, Pluck, Ryan Angilly, Matt Haltom, Weston Platter, Jason Calacanis, Matt Cutler, Naval Ravikant, Foundry Group Angels, Austin Smith

 

DENVER -- A Denver software startup has launched a new way to help companies target potential customers by monitoring their tweets.Pluck_logoUSE

Ramen  recently introduced Pluck, which automatically finds tweets related to a company’s business and sends the tweeter a one-time email to gauge their interest.

Ryan Angilly, company CEO and co-founder, said the Aug. 10 launch “went really well.”

Angilly said Ramen has introduced other B-to-B products in its two years but “this was by far the most lively discussion we’ve had.”

Angilly said more than 400 companies have already signed up for the product.

Pluck solves the time-consuming challenge of painstakingly looking through social media to find comments related to a particular product or service, Angilly said.

“What we’ve seen is a lot is companies will go out and manually search on Twitter about things related to them,” he said.

“We did a campaign for Ramen on people tweeting ‘SaaS,’ or software as a service. We said this would be really phenomenal if we can automate the process.”

And that’s what Ramen was able to do, he said.

“Twitter lets us do such fine-grain searching,” he said, adding that the company’s proprietary algorithms then kick in to sharpen the search even further.

“We see a tweet and we’re able to send off an email, usually within two hours,” said Angilly.Ryan_Angilly.FIXED

He said test marketing of Pluck has showed open rates of 76 percent and click-through rates of 19 percent.

“Those are relatively unheard-of numbers for most (marketing) emails.”

Angilly said Ramen will reject an account if the customer’s search term is too broad. He said Pluck is not designed to send out thousands of cold emails.

“I get those kinds of emails frequently, and they’re annoying but I know what they’re trying to do.

“But we didn’t want to be that kind of tool. That was what we definitely did not want to do.”

Angilly said the goal with Pluck was to be able to locate and reach out to tweeters who had specifically mentioned a word that relates to a client’s offering.

“Our thought was how can we reach out to people without doing the standard cold email thing,” he said.

“And we thought ‘What if we could do that at scale?’”

So the company sent out a first test-run of 50 emails. Angilly said one of the first emails Ramen got back was from someone who asked how did you do that.

And the remainder of the response was just as good, he noted.

“We got no complaints, no spam reports and no unsubscribe requests,” he said.

Angilly said of about 5,000 emails so far sent out, there have been only “about 30” requests to unsubscribe and only five complaints.

Austin Smith, GM of Inside.com, is one of Pluck's satisfied users.
"We've been running tests with Pluck to spread the word about Inside VR & AR, a newsletter about virtual and augmented reality," said Smith.
"It's super effective for a number of reasons. By targeting based on Tweets, we're able to find people who are interested in a specific topic -- in our case, VR & AR -- with great accuracy. By following-up over email instead of Twitter, we've found conversion to be higher than it is on other Twitter monitoring services.
"Since the emails come from me personally, Pluck has also led to great questions, discussions and product feedback with potential users," Smith said. "Anyone who needs to reach a targeted audience in a sales or marketing capacity could benefit from Pluck. I've already recommended it to several friends."

Angilly said getting started with Pluck is easy.

“First we set up your campaign, then we write the email and review it manually. Then we click and it goes out and starts to find tweets automatically. The reply comes to the user but is sent through our servers.”

Angilly said exactly how Ramen locates subject-specific email addresses is Pluck’s secret sauce.

“We have a whole bunch of tactics we use to find those email addresses,” he said.

Cost of the service is $250 a month, which allows a client to carry out 10 active campaigns and send up to 1,000 emails during the month.

Additional email credits can also be purchased.

Angilly’s co-founder is Matt Haltom and Weston Platter is the company’s developer.

Investors include Jason Calacanis, CEO of Inside.com; Matt Cutler, Cisco; Naval Ravikant, co-founder of AngelList; and the Foundry Group Angels Syndicate.

Angilly said he believes Pluck represents a big step forward in how companies can target their potential customers.

“I think it’s a huge improvement over the status quo,” he said.

“I literally asked people all over Boulder why I shouldn’t do this, and everyone thought it was a very valuable idea.”

 

Steve Porter

About the Author: Steve Porter

Steve Porter, editor of InnovatioNews, has more than 20 years of newspaper experience in reporting, editing and managing news organizations. Steve brings a deep knowledge of the Colorado business landscape and award-winning writing and editing skills to the project.