Friday April 6, 2018 0 comments
BOULDER -- PopSockets announced Becky Gebhardt has been appointed the company’s chief marketing officer.
Previously, Gebhardt served as executive VP and CMO of Lands' End and VP and creative director at Crocs.
"We're thrilled to have Becky Gebhardt join us as our new chief marketing officer,” said David Barnett, PopSockets founder and CEO.
“Becky has the rare mix of creative and strategic expertise that we've been looking for in marketing. She has a 20-plus-year career in consumer goods and customer experience and we are looking forward to seeing how she will execute.”
PopSockets said Gebhardt will oversee the company’s marketing and creative teams, implementing the development of integrated customer strategies and campaigns, including all e-commerce and digital marketing, advertising, social media, public relations and retail marketing on both national and international levels.
She will focus on amplifying the customer experience through voice and multi-channel brand development, visual assets and brand content.
PopSockets also hired John Kieselhorst as VP of creative. Before joining PopSockets, Kieselhorst was executive design director at Crispin Porter + Bogusky and partner and chief design officer at Made Movement, a marketing agency based in Boulder.
He will be working both nationally and internationally creating collateral across a range of platforms, envisioning broad initiatives for the brand and heading up the creative team, the company said.
"John Kieselhorst is a deeply talented creative who fell in our lap after he decided to leave the world of agencies,” Barnett said.
“Obviously, the guy is capable of producing world-class creative assets -- but just as importantly to me -- he has a terrific sense of brand, which will be an asset as we continue to reveal to the world what we stand for."