Thursday October 19, 2017 0 comments
PlaceWise is a leading provider of digital services for the shopping center industry in North America, serving more than 800 shopping centers in the U.S. and Canada.
Boostcom is a market-leading data management and loyalty marketing platform with 100 shopping malls across Europe.
PlaceWise and Boostcom said their highly complementary product and service offerings make a unique partnership in the global shopping center industry.
Together, the companies can enable their shopping center clients to create the best possible digital experience for their shoppers, streamline their omnichannel marketing, and build direct relationships with retailers and brands.
In an industry facing challenges from growing e-commerce and changing consumer habits, PlaceWise and Boostcom can now deliver substantial digital capabilities for shoppers, enabling malls to have direct consumer relationships for the benefit of their tenants.
"Shopping malls find themselves squarely at the intersection of the digitally-enabled shopper and brick-and-mortar retail,” said John Dee, PlaceWise CEO.
“Developing relationships with these shoppers is strategic to mall operators. The combination of PlaceWise and Boostcom enables shopping centers to establish these digital connections with the shopper."
"We are very excited about partnering with PlaceWise," said Peter Tonstad, Boostcom Group CEO. "The fact is there are very few true digital experts focusing on shopping malls in the world.
“We regard the shopping mall business as very different from retail in general when it comes to attracting substantial value from digital. PlaceWise is the clear market leader in North America, and we believe we are partnering with the best possible partner.
“We look forward to seeing how this partnership will evolve over time."
The companies said they will initially partner in North America and Europe, adding additional international markets in the near future.