Navigant: Waymo, GM Cruise and Ford are leading companies developing automated driving systems

Wednesday March 20, 2019 0 comments Tags: Boulder, Navigant Research, Sam Abuelsamid, driverless cars

BOULDER --   Waymo, GM Cruise, and Ford Autonomous Vehicles are the leading companies developing automated driving systems, according to a new report from Navigant Research.NavigantNEWlogoUSE

The new Leaderboard Report examines the strategy and execution of 20 companies developing automated driving systems, with Waymo, GM Cruise, and Ford Autonomous Vehicles ranked as the leading market players.

During 2018, several companies began providing revenue-generating automated mobility services, yet the industry also saw the first fatal accident with a developmental automated vehicle, along with multiple crashes involving partially automated vehicles.

In 2019, market players continue to grapple with technology issues while finetuning business models, with just a handful of players leading the way. 

“Currently, all automated driving market players have one thing in common: no company is providing commercial services without a human safety operator onboard the vehicle when carrying passengers,” said Sam Abuelsamid, Navigant principal research analyst.

“The leading companies, however, are working to develop suitable business models in conjunction with the core technology development, and remain most likely to succeed in commercializing automated driving without squandering enormous investments in R&D.”

While work has progressed on many fronts in validating automated driving technology, engineers and developers are realizing it may be many years before they can ensure the stability of the technology, the report notes.

Key obstacles include predicting other road user behavior and function during poor weather.

The report, Navigant Research Leaderboard: Automated Driving Vehicles, examines the strategy and execution of 20 leading automated driving system companies. These players are rated on 10 criteria: vision; go-to market strategy; partners; production strategy; technology; sales, marketing, and distribution; product capability; product quality and reliability; product portfolio; and staying power.

Using Navigant Research’s proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the global automated driving market.

An Executive Summary of the report is available for free download on the Navigant website.