Friday December 21, 2018 0 comments
DENVER -- FloWater, makers of new-tech water Refill Stations, announced a $15 million Series B investment from Sweden-based Bluewater, a leader in sustainable home, commercial and public water technologies and solutions.
Incubated in Silicon Valley, FloWater customers include Google, Red Bull, Airbnb, prAna, Oneill, Play Station, Specialized Bikes, and Stance, as well as thousands of hotels, gyms, schools, and concert venues in nearly 50 states, creating a new experience with water -- one that brings consumers back to the tap and eliminates destructive plastics.
With FloWater having recently achieved the milestone of eliminating 100 million plastic water bottles from the market since its launch in 2013, Bluewater becomes FloWater’s largest investor and will provide strategic resources to accelerate FloWater’s mission to eliminate 1 billion plastic water bottles from the ecosystem by the year 2022.
Connecting to any potable water line, FloWater Refill Stations extract up to 99% of all contaminants and harsh chemicals, including lead and chromium 6, and delivers fast-flowing, purified and chilled water that has also been oxygenated, alkalized and revitalized with electrolytes and trace minerals for better hydration.
A coconut carbon filter ‘finishes’ the water for a better taste.
“FloWater and Bluewater make for a natural fit, thanks to our shared commitment to end the need for single-use plastic bottles and a mutual people-centric culture that builds on unsurpassed dedication to quality, continuous innovation in technology and planet-friendly solutions and a passion to enhance human health and wellbeing,” said Anders Jacobson, president of Bluewater and co-founder and CEO of Blue, the international investment company that owns Bluewater.
Jacobson added that “Bluewater’s investment was also a result of FloWater’s growth trajectory in the U.S., and the quality and composition of its leadership team led by Rich Razgaitis.”
“Bluewater’s leadership team have been global visionaries in pioneering new approaches in sustainability and enhancing people’s health and wellbeing,” said Razgaitis, FloWater’s CEO and co-founder.
“Anders Jacobson, and his leadership team brings deep expertise in product development and strategic planning, along with an extensive network of international relationships and resources.”
The transaction closed Dec. 20. Livingstone Partners served as advisor to Bluewater.