Bill Van Eron

"Original Thinking" as a key strategic value

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing I want to cover this from a variety of root perspectives that ultimately affect how company, culture, employee pride and... Read More

By: Bill Van Eron Wednesday December 12, 2012 0 comments Tags: Bill Van Eron

Discover a brand-new kind of free

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing As we enter this holiday period, many of us take time from our hurried lives to reflect and introspect what our lives... Read More

By: Bill Van Eron Tuesday November 27, 2012 0 comments Tags: Bill Van Eron

The role of marketing in innovation

Bill Van Eron Chief Innovation Strategist, Headwaters Marketing In my first 12 years helping HP to become adept at creative marketing, I accepted the challenges associated with selling... Read More

By: Bill Van Eron Friday November 9, 2012 0 comments

The role of fun in innovation

By Bill Van Eron Chief Innovation Strategist, Headwaters Marketing Those few who really know me well, while they know how serious I can be -- even call me a workaholic and remind me to... Read More

By: Bill Van Eron Friday October 26, 2012 0 comments Tags: Bill Van Eron

The many faces of innovation

By Bill Van Eron Chief Innovation Strategist at Headwaters Marketing As we all get duly excited about a new breed of social entrepreneurs and entrepreneurs in general, we generally make... Read More

By: Bill Van Eron Friday October 12, 2012 0 comments Tags: Bill Van Eron

Vanilla is still a good flavor -- just don't forget the sprinkles

By Bill Van Eron Marketing Innovation Strategist at Headwaters Marketing I read voraciously, yet am too impatient and too enthralled with innovative projects to read a full business book.... Read More

By: Bill Van Eron Monday October 1, 2012 0 comments Tags: Bill Van Eron

Objectivity -- The best bureaucracy killer

By Bill Van Eron Chief Innovation Strategist at Headwaters Marketing  A few years ago, I tried to prematurely launch a sophisticated analytics company - Inolytx LLC -- to help C-level... Read More

By: Bill Van Eron Thursday September 13, 2012 0 comments Tags: Bill Van Eron

Engineering credibility -- The best path to market adoption and growth

By Bill Van Eron Chief Innovation Strategist at Headwaters Marketing  I am genuinely impressed with the amount of innovation I am seeing in Fort Collins and along the Front Range. But... Read More

By: Bill Van Eron Friday August 31, 2012 0 comments Tags: Bill Van Eron